Category: Nutrition Insights

The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics

India, a land known for its diverse culinary heritage, is witnessing a transformative shift in breakfast preferences. The clinking of spoons against bowls filled with crispy cornflakes, wholesome oats, or colourful puffs has become increasingly familiar in households across the nation. The evolution of breakfast cereals in India is about more than just eating; it… Continue reading The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics

6 Infamous Food Recall Incidents in India

In 2018, outrage sparked across the nation when Aashirvaad Atta was thought to have plastic in it. People could not believe that a basic ingredient of the food they ate every day was tainted, especially when produced by such a big company. Here’s the kicker though, the leftover stretchy substance was not plastic; it was… Continue reading 6 Infamous Food Recall Incidents in India