10 Marketing Gimmicks by Food Brands You Need to be Aware of

If you walk through any grocery store today, you will come across aisles of packaged food labelled with different promises. In today's marketplace, the labels on packaged foods have tremendous power. These marketing phrases, carefully crafted by various brands, often serve as persuasive tools for shaping consumer choices. From "Natural" to "Low-Calorie" and "Organic," these… Continue reading 10 Marketing Gimmicks by Food Brands You Need to be Aware of

The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics

India, a land known for its diverse culinary heritage, is witnessing a transformative shift in breakfast preferences. The clinking of spoons against bowls filled with crispy cornflakes, wholesome oats, or colourful puffs has become increasingly familiar in households across the nation. The evolution of breakfast cereals in India is about more than just eating; it… Continue reading The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics