Facts-based, opinion-free content to help you consume with confidence.
Vitamin B12 Deficiency in India
Vitamin B12 is a water-soluble vitamin. Since it contains the mineral cobalt, this vitamin is also called “cobalamin.”The human body needs vitamins in small amounts. They act as catalysers, enabling specific chemical reactions in the body. Vitamin B12 is particularly required for nerve and brain health, red blood formation, and DNA synthesis. It is also… Continue reading Vitamin B12 Deficiency in India
From Soil to Plate: Health Implications of Heavy Metals in Your Food
Ideally, everything we consume in our lives would be all-natural and free of impurities. However, in practice, there is nothing 100% pure in nature. Everything that enters our body has some contaminants or impurities. Some of these impurities are toxic to the body, including heavy metals in foods. Heavy metal exposure, even in small… Continue reading From Soil to Plate: Health Implications of Heavy Metals in Your Food
The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics
India, a land known for its diverse culinary heritage, is witnessing a transformative shift in breakfast preferences. The clinking of spoons against bowls filled with crispy cornflakes, wholesome oats, or colourful puffs has become increasingly familiar in households across the nation. The evolution of breakfast cereals in India is about more than just eating; it… Continue reading The Breakfast Cereal Revolution in India: Types, Consumption Trends, D2C Rise, and Marketing Tactics
Everything You Need To Know About Protein Bars and Energy Bars
When you're on the go and need a quick, convenient snack, you might find yourself faced with a choice: protein bar or energy bar. These “healthy” bars were initially marketed as energy or protein bars for athletes. Now, everyone from the tired teenager to the on-the-go parent grabs a snack bar to keep with them… Continue reading Everything You Need To Know About Protein Bars and Energy Bars
6 Infamous Food Recall Incidents in India
In 2018, outrage sparked across the nation when Aashirvaad Atta was thought to have plastic in it. People could not believe that a basic ingredient of the food they ate every day was tainted, especially when produced by such a big company. Here’s the kicker though, the leftover stretchy substance was not plastic; it was… Continue reading 6 Infamous Food Recall Incidents in India
Your Step by Step Guide to Choosing the Right Vitamin D Supplement in 2024
This article delves into Vitamin D supplements, discussing their types, benefits, and the Indian consumption landscape. This detailed blog will help you in choosing the right vitamin D supplements, this article is your comprehensive guide to maintaining adequate Vitamin D levels without compromising on your health. Vitamin D is crucial for good health and… Continue reading Your Step by Step Guide to Choosing the Right Vitamin D Supplement in 2024
Understanding Protein Consumption in India: The Past, Present, and Future
Protein is an essential part of any diet. It keeps you up and running all day, providing energy, repairing muscle, and producing helpful hormones and enzymes. However, India has been significantly behind the world in protein consumption for a long time. Over the years, India has undergone a significant dietary transformation, with traditional diets giving… Continue reading Understanding Protein Consumption in India: The Past, Present, and Future